Exhibition planning is the process of transforming a collection of artworks into a coherent, curated experience for an audience. In Unit 3 AoS 3, students develop an exhibition proposal using the works of their three selected artists. Understanding the strategies used to plan and develop an exhibition is a key knowledge requirement.
Exhibition planning typically proceeds through these stages:
1. Conceptual development
- Identify the exhibition’s central theme or curatorial rationale — the idea or question that unifies the selected works
- Consider the intended audience and what experience you want them to have
- Research precedents: how have similar exhibitions been curated elsewhere?
2. Artwork selection
- Select artworks that speak to the theme and to each other
- Consider diversity: medium, scale, period, emotional tone
- Assess practical considerations: availability, condition, loan requirements
3. Space analysis
- Survey the physical characteristics of the exhibition space: dimensions, wall surfaces, natural and artificial lighting, entry and exit points, ceiling height
- Identify potential display areas: feature walls, alcoves, corners, central floor space
- Consider sightlines — what do visitors see when they first enter?
4. Layout planning
- Develop floor plans or layout diagrams showing proposed artwork placement
- Consider visitor flow: the sequence in which viewers will encounter works
- Plan groupings: which works will be displayed together and why?
- Consider scale relationships between works displayed adjacently
5. Display planning
- Determine hanging heights, spacing and groupings
- Plan for three-dimensional works: plinths, vitrines, floor installation
- Plan lighting: which works need spotlighting? Are there light-sensitive works?
6. Didactic and interpretive planning
- Plan the placement and format of wall labels, extended texts and introductory panels
- Consider language, accessibility and the level of interpretive information appropriate for the audience
Thematic hanging: works grouped by shared theme or idea, regardless of period or medium. Encourages conceptual connections.
Chronological hanging: works ordered by date, showing development over time. Standard for retrospective exhibitions.
Formal hanging: works grouped by visual characteristics (colour, scale, medium). Creates aesthetic coherence.
Contrast and dialogue: placing works in deliberate contrast to create productive tensions — a large work beside a small one; an abstract beside a figurative.
Salon-style hanging: multiple works on a single wall in a dense arrangement, often floor to ceiling. Historically common; used now for intimate or decorative effect.
KEY TAKEAWAY: Every placement decision in an exhibition is a curatorial decision — it shapes how viewers experience and interpret the works. Planning must be purposeful, not simply aesthetic.
VCAA FOCUS: In the exhibition proposal, students must demonstrate that their placement decisions are justified by curatorial reasoning — not just that works fit in the space, but that the arrangement creates meaningful relationships and serves the exhibition theme.
STUDY HINT: When visiting galleries as part of your research, practise sketching quick floor plans of the exhibition. Note where works are placed relative to entry points, how groupings are arranged, and what the visitor sees first. Compare what you observe to VCAA’s expectations for exhibition planning.